Digital Marketing Blog

100 Most Expensive Keywords on Google

Posted by Ralf Klenke on Sep 4, 2015 4:33:14 PM

....and what they tell us. 

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Topics: Inbound Marketing

WARNING: Top 10 Flashlight Apps are "Trojans"

Posted by Ralf Klenke on Aug 14, 2015 11:27:03 AM

As per a Video Interview with Gary Miliefsky from SnoopWall Security to top 10 Free Fasklight Apps for Android are Malware that gets access to your phone and sends your most private data to Hackers in China, Russia and India. Even though this Video is almost a year old, it seems the message has not quite come across.  

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Be careful when you do reviews....

Posted by Ralf Klenke on Jul 29, 2015 12:51:39 PM

Reviews are becoming ever so important with any businesses. It used to be the way that you would ask your friends and family for referrals. In today's world of fast paced internet you rely on other peoples experience, but you don't even know them or the details of the incident. Yet, you let that influence your buying decision.  

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Topics: Insider

A Short History of Marketing - Megaphone vs Magnet

Posted by Ralf Klenke on Apr 30, 2015 1:02:02 PM

A long time ago, in a world far far away........  you have heard this right? Well this story is about good vs evil, powerful vs weak, ugly vs beautiful and megaphone vs magnet. Well no quite I made up the latter, but never the less there is some truth here too.  Decades ago when Marketing was at its infancy and the internet had not been conceived, people tried to sell their products and services. It was important that you were noticed. Take for example the good old market, where you would literally stand on a box offering your wares as loud as you could.  When classic media came along that principle was transferred and companies bought radio ads, TV ads and billboards. Same megaphone, just bigger and louder.

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Topics: Inbound Marketing

Do you know your customer?

Posted by Ralf Klenke on Apr 23, 2015 9:39:00 PM

Who is your customer?  
Many companies I deal with have really never thought about this question. They think they know their customer. In most cases they have gotten away with not really knowing their customer, since they were engaging in a "megaphone "Marketing campaign of outbound marketing.
  
For those of you who don't know, that is when you use mass media to get your message out (megaphone) and hope that you reach a few people who need your product , like your brand and are the right stage of the buyers journey. 
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Topics: Inbound Marketing

How to do keyword research for your Inbound Marketing Campaign.

Posted by Ralf Klenke on Apr 21, 2015 10:48:59 AM

Keywords have long been considered the most important thing of search engine optimization. But when most people talk about keywords they talk about the very short or short tailed keywords that are used for the big websites to be found on page 1. These are words like "dishwashers winnipeg, or mobile homes winnipeg or used computers winnipeg".

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Topics: Inbound Marketing

How Does Content Drive Traffic?

Posted by Ralf Klenke on Apr 20, 2015 9:11:00 PM

Content is the new Core Task for anybody who wants to get a website found. Sure it has always been part of a good SEO campaign, but never has it been as important as today. Every day more and more webpages compete for the most common keywords and unless you are already entrenched or have really deep pockets you will have a hard time ranking for any of these. There is after all only one Page 1 of search results.

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Topics: Inbound Marketing

If you want your website to work, stay away from designers and coders.

Posted by Ralf Klenke on Apr 9, 2015 9:16:00 PM

One question, I am being asked more than any other question by my clients and prospects in Winnipeg is , "Ralf , how do I make my website work better? "

I wish there were a quick answer but the fact is that most websites I look at are not following proven techniques that will ensure that you get more out of your website. 

I have been doing this for over 10 years now and historically websites were created by either a designer or a coder. A designer would sell you on beautiful and artfully designed websites. Websites that would leave any visitor with a "wow" but never actually attracted visitors or encouraged prospects to do business with you. But hey, your site looks great. 
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Topics: Inbound Marketing, Web design

What is included in and Inbound Marketing Campaign for Winnipeg?

Posted by Ralf Klenke on Mar 28, 2015 1:11:00 PM

As an Inbound Marketer in Winnipeg I use this blog to furhter educate businesses in Winnipeg on how to benefit from Inbound Marketing.  An inbound marketing compaign is quite different from regular marketing campaigns.

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Topics: Inbound Marketing

How Twitter Ads Work

Posted by Ralf Klenke on Mar 12, 2015 5:01:00 PM

How Twitter Ads work

Twitter has streamlined their policies for conversion Tracking in preparation for the coming imporovements at the end of March 2015.  Twitter, similar to Google is using "Interest Based Advertising Your interactions on Twitter, the information you provide at registration, and our relationships with ad partners all help make promoted content more relevant for you.

They , as they claim, want to show you ads that you find interesting and useful. This article provides an overview of how Twitter Ads work, why you see certain ads, your privacy settings and other options.

Request a Free Consultation with Social Ads Expert

About Twitter Ads

You may see different kinds of ads on Twitter, such as: Promoted TweetsPromoted Accounts, and Promoted Trends. These are clearly marked with a "promoted" icon. You can interact with promoted content in much the same way as organic content. If you follow, favorite, or Retweet content on Twitter, including promoted content, your followers may see your name associated with that content.

Why you see certain Twitter Ads

When you use Twitter to follow, tweet, search or interact with Tweets, we may use these actions to tailor Twitter Ads for you. For example, when you search for a specific term, we can show you promoted content related to that topic. We also might tailor ads using your profile information or location, which may be based on your mobile device location (if location features are turned on) or your IP address. This helps us show you local ads and other ads that you might prefer.

Twitter may also tailor ads based on information that our ad partners provide us, like browser-related information (a browser cookie ID), a mobile device identifier, or a hashed email address. This helps Twitter display ads about things you've already shown interest in from brands and businesses that you may like. For example, if you've already visited the website of a flower shop, or signed up for their newsletter, you might see an ad on Twitter from that flower shop. We don't share your private, personal information with advertisers to make this happen. Learn more.

It's up to you

We are committed to offering you meaningful privacy choices. If you'd rather not see promoted content based on information that our ad partners provide us (like the browser cookie ID or email hash), there are several ways to turn off this feature:

  • Uncheck the box in your Twitter account settings that says, "Tailor ads based on information shared by ad partners," and Twitter will not match your account to information shared by ad partners to tailor ads for you.
  • Turn on the Do Not Track setting in your web browser so that Twitter does not match your account to browser-related information to tailor ads for you.
  • Enable the “Limit Ad Tracking” setting (on iOS devices) or the setting to “Opt out of Interest-Based Ads” (on Android), so that Twitter does not tailor ads for you by matching your device to app information from ad partners.
  • Each of these ad partners offers a way for users to opt out of their services. You can also visitaboutads.info/choices to learn more and opt out of all participating companies.

Alternatively, as with all Promoted Tweets and Accounts, you always have the option to "dismiss" ads you're not interested in seeing. This feedback helps us show you better promoted content.

Want to know more on how your business can successfully advertise on Social Media? 

 Request a Free Consultation with Social Ads Expert

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Will Inbound Marketing work for your business? 

Take the test now!

Inbound Marketing is not the solution to increased sales for every business. While it works well for many industries and extremely well for some, it may even be " not recommended" for others. Our test will instantly tell you if your business can benefit from Inbound Marketing. 

From taking our test you will learn if: 

  • your business is likely to benefit from IM and why.
  • your products or services work for inbound marketing.
  • your budget is sufficient for and IM campaign
  • you can attract a substantial number of new leads.

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