Dec 16

Written by: Ralf Klenke
12/16/2011 3:35 PM  RssIcon

In an effort to inform and protect a user's information, Google recently enforced a policy to all websites advertising with them. All pages on a website collecting personal and financial information via a form require a privacy policy. Eventually this will apply to all pages that Google indexes that collect user information.

Google provides a detailed description of what they consider personal information here. The policy must include:

  • What personal information is being collected in the form
  • How the information will be used by the company
  • If and how personal information will be transferred to 3rd party companies
  • Instructions on how users can modify or delete their personal information
  • How users can opt out of future communications

For those websites without the policy present, Google may flag the campaign, and therefore, prevent the campaign from spending until the policy is added.

For more detailed information on Google’s full privacy policy requirements, please visit the Google Support Center or read the Google Privacy Policy

Please note, it is important that you check your own website and make sure that you have a Privacy policy as it could cause downtime to parts oor all of youyr website listings in Google. 


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