Author: Ralf Klenke Created: 7/28/2010 5:56 PM RssIcon
Update the reader on developments in digital Marketing in Winnipeg, Manitoba, Canada, and the World.
By Ralf Klenke on 1/16/2012 5:03 PM

Sample of MS TAGMobile barcodes are turning up everywhere – buses, magazines, television, bar coasters. According to recent published research, 14 million U.S. mobile phone users scanned QR or barcodes in June alone, mostly via newspapers, magazines and product packaging, both at home and in-store. Research data reveals that barcodes that offer access to a discount or coupon or that allow the consumer to learn more about a product or service are the most popular.

Please note that 2 types of code you may encounter. The original QR code is a black and white coat that consists out of many black squares. The big difference is that the information to be read is contained in this code. The other code is and as tags by Microsoft. These are, for all tags mostly consisting of triangles but customization is easy to accomplish and all you may see is simply colorful dots. The Microsoft system is database driven, which means that when the code is read your mobile device will retrieve the appropriate information from a database. The advantage of this system is that the information displayed can be changed without changing a printed code.

By Ralf Klenke on 12/28/2011 5:33 PM

As I have been writing white papers for a while, I decided that to write a white paper about how to write a white paper. This may help Marketing Managers and Sales people to help their sales efforts.  Please note that in this specific article I do not follow my own guidelines on how to write a white paper as this article is not meant to sell and convince but rather to educate and guide. I hope you will forgive me for that.

What is a white paper?

A white paper is nothing but a glorified report with two distinct purposes

1.      inform and educate
2.      persuade


By Ralf Klenke on 12/16/2011 3:35 PM
In an effort to inform and protect a user's information, Google recently enforced a policy to all websites advertising with them. All pages on a website collecting personal and financial information via a form require a privacy policy.
By Ralf Klenke on 12/7/2011 9:23 AM

Cookie TrackingCanada's privacy commissioner is targeting internet marketing companies. In case you didn't know, companies such as Google are increasingly tracking all the behavior of web users in order to make their advertising more effective and more relevant to their interests. For example if you use free Gmail, Google will read your e-mail looking for key words that can be used to advertise specific products or services to you. For example if you mention in your e-mail that you have a cold, you may find more advertising for cold medicine as you browse the Internet.

By Ralf Klenke on 11/25/2011 10:23 AM
Google places has become one of the most important search tools for the business. What used to be Google local and is now called Google places is one of the most visible search areas for local business’. Google places will take the top area of the search results page just under sponsored ads. If you ranked first for a keyword, you could see 3 to 6 Google places rankings above you.
By Ralf Klenke on 10/24/2011 11:47 AM
As you may have heard by now Apple's last iPhone was released last week. Had Steve Jobs done the announcement he would have ended it with his famous words "one more thing". That one more thing would have sound like a small thing but in reality it is probably something that will change the way we interact with out electronic devices just the way it change when apple introduced the mouse and a graphical interface.
By Ralf Klenke on 10/14/2011 8:30 AM

Steve Jobs' impact on our life cannot be underestimated. While some of the products were not his inventions , he knew how to improve them and market them so they became usefull and sought after by many. His products and innovations have likely touched nearly every aspect -- computers, movies, music and mobile.

Looking at Steve Jobs we can learn from his success. I am sure that many books will be written about his professional life and already he is mentioned with the likes of Lee Iacocca, Jack Welch, Sam Walton and Henry Ford, just to name a few.  

By Ralf Klenke on 10/5/2011 8:03 AM

I don’t know if you are aware but Facebook has made a few quite noticeable changes with their latest update f8. As usually users were really upset because everything had changed, but this first wave of frustration usually fades as people understand how the changes work. We all overreacted and then settled in to use Facebook just as before. However there are a few substantial changes. Mashable asked users for their opinions:

By Ralf Klenke on 9/28/2011 4:25 PM
Fad or here to stay?This is a question I hear every week for my customers. "I am not involved in Facebook or Twitter. I don'tsee the importance.  Do I really have to be active in these social media sites or is this just a fad that will go away?"
By Ralf Klenke on 9/7/2011 12:52 PM
Google Plus oneSocial Media. Google+ is gaining more momentum and we are expecting that Google+ will be released to the public later in Fall after what looks like a successful completion of its Beta Testing. Here is where my Back to School kicks in: I have also started with more training on Google+ so my knowledge of this new player hopefully exceeds that of my teenage daughters. Many of my clients may not even have heard of Google+ so here is a quick summary of what Google+ really is and how does Google+ compare to Facebook and Twitter?
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